Data Subscriptions
Blue Flag is one of the industry's leading providers of automotive data and intelligence. Our data subscriptions provide the industry with powerful insights to assist in key decisions such as product planning, sales planning, policy decisions & marketing.
With data going back over 15 years our insights have helped to shape the industry into what it is today.
Data Products
New Car Calendar
We continuously monitor the full model lifecycle and proactively track every new vehicle entering the market. Our coverage spans new model launches, facelifts, technology upgrades, limited editions, and upcoming pipeline release - giving you a forward-looking, market-ready view of emerging opportunities and competitive shifts.
New Car Offers
A comprehensive, market-wide intelligence report capturing all current, historical, and extended OEM new vehicle offers. This includes high-impact incentives such as Driveaway pricing, Cashback deals, Factory Bonuses, tailored Finance packages, extended Warranty programs, Roadside Assistance, and more - equipping you with the insights needed to optimise positioning, sharpen competitive strategy, and maximise sales conversion.
New Car Sales Forecast
A forward-looking, 10-year sales forecast delivering deep, data-driven insights across the total industry, VFACTS segments, and down to make and model level. Designed to power strategic planning and go-to-market execution, this forecast enables you to identify growth opportunities, anticipate demand shifts, optimise product mix, and drive smarter, revenue-focused decision-making.
EV Sales Forecast
A forward-looking, 10-year outlook on electric vehicle performance across the total industry and key segments, broken down by fuel type. Built to inform high-impact strategy, this forecast uncovers electrification trends, demand inflection points, and growth pockets - empowering you to refine go-to-market plans, optimise portfolio mix, and capitalise on the accelerating shift to EV.
New Transactional Pricing
Powered by real-world transactional data, this report delivers true market pricing intelligence - revealing what new vehicles are actually selling for, not just advertised. Uncover pricing dynamics, discounting trends, and deal structures to sharpen your competitive positioning, optimise pricing strategy, and maximise margin and conversion performance.
Real Car Pricing
Leveraging real-world transactional data from the used vehicle market, this report delivers a true view of what cars are actively trading for today. Going beyond traditional depreciation models, we generate data-driven residual value insights powered by our unique datasets—enabling more accurate forecasting, smarter pricing strategies, and stronger asset value optimisation across the vehicle lifecycle.
Specification Tracking
A comprehensive, market-wide repository of vehicle technical specifications, spanning dimensions, powertrains, tyres, interior and exterior features, safety systems, and more. Built for competitive advantage, our platform enables dynamic comparison across tailored competitor sets and unlocks custom specification-level pricing - empowering you to refine product positioning, benchmark with precision, and drive more informed, revenue-focused decisions.
Vehicle Database
A comprehensive, industry-leading database covering every Make, Model, and Trim level across the market - spanning historical data back to 2011 through to future pipeline vehicles. Enriched with over 20 key model identifiers, including body shape, fuel type, engine configuration, seating, and more, this dataset empowers precise segmentation, sharper targeting, and deeper market analysis - helping you unlock actionable insights, optimise product strategy, and drive more effective sales and marketing outcomes.
NVES
Our NVES report delivers a comprehensive, forward-looking view of Australia’s evolving vehicle efficiency standards. It provides a clear snapshot of current industry performance, tracks emerging trends shaping the market, and benchmarks how individual brands are positioned against upcoming regulatory targets - equipping you with the strategic insight needed to manage risk, identify opportunities, and stay ahead in a rapidly shifting, compliance-driven landscape.
Drive Away Calculator
A comprehensive, nationwide database of Driveaway pricing, incorporating CPT, Registration, and Stamp Duty across every Australian state. Designed to support precision pricing and market alignment, this dataset enables accurate cost benchmarking, sharper offer structuring, and more competitive, conversion-focused pricing strategies at both national and state levels.
An automotive brand preparing to launch a new SUV in a crowded, fast-evolving segment used Blue Flag’s model lifecycle tracking to gain early visibility of upcoming competitor launches, facelifts, and technology upgrades. This revealed that two key rivals were set to introduce refreshed models with enhanced technology upgrades and planned facelifts within 6–12 months.
With this foresight, the brand refined its product positioning to counter competitor features, optimised launch timing to avoid overlap, strengthened messaging to highlight clear differentiators ahead of parity, and aligned its sales strategy to address future competitor objections.
The result was a more agile, data informed launch that drove stronger demand, improved conversion, and a more defensible competitive position.
- OEM, Head of Product Planning
Use Case
Interested in seeing this data in more detail?
Contact the data subscriptions team using the contact box.