When Every Dollar Counts
50 brands, 340 models and over 1,860 variants make the Australian automotive industry one of the most competitive markets in the world.
This level of competition reflects directly in the number of advertising campaigns launched, each with its own distinctive offer. Using the RRP is no longer a valid measure when benchmarking against competitor prices. In a typical week, over 500 variants are seen to have active special offers. Manufacturers have found the task of staying up-to-date with competitors advertising campaigns near impossible, generally having access to outdated data in complex formats when conducting analyses and building reports.
Blue Flag understands the value of having this information in a timely and accurate manner, and makes the impossible, possible, using an entire team to monitor both print and web special offers. The special offers are deconstructed and categorically sorted into fields such as offer price, offer value, offer type, participating models, applicable region, start date, end date and much more. All the data is easily accessible worldwide via our web based Retail Offer Planner, giving you the ability to search active campaigns and even historical campaigns instantly. Features include email alerts, customisable dashboards, calendar views, interactive reporting and much, much more.
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