Crowdsourcing Benefits Businesses
Simply put Crowdsourcing is a bigger and better way to gather information and solve problems... To be honest it isn’t a new concept by any means; however, it has dramatically changed as technology constantly improves.
Trending Colours in Australia
Who would have guessed that white would be the number one colour of choice in 2011 when buying a new vehicle?
Why Australians Won't Buy 1 Million Cars In 2011
Well, what happened? We could look back to as far as 2009, ground zero where it all began. The share market crashed and the Global Financial Crisis hit hard. It was all very much a case of ‘doom and gloom’ and set the tone for what lied ahead.
Marketing Say Leather, Lawyers Say Leather Look
Sell more products, after all that’s how automotive manufacturers make money. But when you sell too hard and overstate your product specifications, you’ll have the Australian Competition & Consumer Commission (ACCC) knocking at your door in no time. We see it time and again, and not just in the automotive industry. Let’s talk about an issue that’s been more prevalent of late.
PARC, What Is It Good For?
We just recently conducted a project that required the use of the national car PARC, also known as the Australian Vehicle Registration Data supplied by the ABS. If you’ve ever used the data first hand or have had a supplier use this data on your behalf, you should be aware of its limitations and “trust” value.
The Battle To Improve Fuel Economy And Reduce Emissions
Non-renewable fuels, rising oil prices and a global increase in demand, it’s no secret that manufacturers are collectively spending billions of dollars on research & development to make their cars more efficient, but are they succeeding or are they just throwing money at a problem without a solution?
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